*Please note this program has reached its capacity. You are welcome to sign up for the wait list, and we will notify you if any seats become available.

The Subject:

Reach Your Summit: Learn best practices in Marketing and PR for your business

Does it feel like your business is climbing Mount Everest in a still struggling economy and ever increasing competitive market? There is no question owning and operating a business is one of the most challenging and rewarding experiences. Embarking on this journey can lead to the pinnacle of your career, but the altitude and techniques of the climb are not to be underestimated. Many strong and skilled people have tried, failed, and even given their lives for the vision. Yet we keep reaching, discovering, and winning.

On April 28, learn why you and your ad agency, as partners, should zero in on every nook and crevasse of your business to not only survive but thrive on the rise to the top. You will discover how to:

• Utilize the best marketing and PR tactics for the ascent
• Better know your target audiences like the back of your hand
• Get ahead in today's choice overload: How your customers want to be communicated and interacted with (Think: Everybody wants to be a part of a family.)
• Understand why a clear "call to action" is a key rock-climbing tool

Understanding the risks and rewards of the climb, the team members at The Bingham Group use their ears first and foremost to listen to a business' concerns and needs...before they ever trek out on a plan. As marketing "sherpas," they typically implement a 7 Point Map to propel your business to the top of the summit. You'll get a sneak preview of that map during the presentation.

Note: This program has reached its capacity. Registration is closed.

The Expert: 

Lisa Bingham is President and owner of The Bingham Group, a full-service advertising agency established in 1989. An honors graduate of Hiwassee College, she holds a bachelor of fine arts degree with honors from The University of Tennessee. Lisa has extensive and award-winning experience in all phases of marketing, design, and art direction for advertising, public relations and community relations campaigns. Lisa's greatest strengths are derived from her passion for creative conceptualization and design. As such, her artistic disciplines are present in every element of The Bingham Group's work, from video and visual presentation to print and multi-media campaigns.

The Bingham Group's clients include local, regional, and national companies in a variety of industries, including banking, home furnishing, energy, entertainment, transportation, retail, and many others. They provide their clients top-notch creative services by utilizing state-of-the-art industry tools, resources, and software applications in Web design, print, and broadcasting, which have earned numerous awards and recognition in regional and national publications.

Lisa exhibits a deep faith and has donated countless hours to non-profit organizations, including promotion of a very successful fundraiser for foster kids in Monroe County. She and her husband are the parents of three beautiful girls, Kelsey, Kathryn, and Alyssa.