The Subject:

Digital Signage Solutions: Piecing together the communication puzzle

In a world where people are communicating more and more by digital means, it is no surprise that creating and distributing content via digital signage serves as a powerful communication tool. In fact, the global digital signage market is expected to top $20 billion by 2020 due to the growing demand for digital signage solutions across retail, healthcare, and corporate sectors (Grand View Research Inc., 2014).

Because digital signage is becoming more affordable as it is effective, the opportunities for application in your business are endless. From a simple digital signage solution to massive video walls (see examples), you can: 

• Create a memorable experience while telling customers your story. (ex. lobbies, churches, schools, special events)
• Reduce perceived wait time, emphasize your brand, and deliver important information while customers wait. (ex. reception areas, doctor offices)
• Update your employees about what is going on in your company, maintain a sense of community, and encourage participation in various initiatives. (ex. break rooms)
• Show current key performance indicators so your employees can make informed decisions and increase productivity. (ex. manufacturing lines)

At our upcoming Lunch & Learn on Tuesday, December 16, at Multi-Media Solutions, Inc. (MMS), you will learn opportunities for digital signage and their benefits, designing a digital signage ecosystem, and the difference between return on objective versus return on investment.

Serving Knoxville, Maryville, Nashville, and other areas of the US and Canada for 24 years, MMS has the proven knowledge and experience to solve your communication challenges. Join us next week and learn how to engage more customers and employees with digital signage.

Meet the Expert:

Robert White, Manager of Convergent Technologies at Multi-Media Solutions, Inc., focuses on where audiovisual and IT meet. Joining Multi-Media Solutions (MMS) in March of 2006, White specializes in digital signage solutions and holds the highest level of training for many of the top enterprise level digital signage packages available. He oversees all of MMS’ largest digital signage deployments, both domestic and international, as well as all internal IT support decisions. White contributes back to the industry by leading the Digital Signage Special Interest Group within the USAV, serving as a panel speaker at InfoComm on the Digital Signage Application Showcase Stage, and recommending topics and reviewing proposals for the annual Digital Signage Expo conference as a member of the DSE educational committee. In addition to being published in several trade articles, White holds a CTS (Certified Technology Specialist) certification.

White earned a Bachelor of Science in Business Administration from the University of Tennessee, Knoxville, before joining the family business with his father and uncle. Robert and Lauren are very involved at First Baptist Church of Alcoa. The couple just celebrated the birth of their first child born on September 26!